13 Best PPC Ad Networks To Buy Quality Traffic
There are many different types of online advertising networks. However, many companies seeking to advertise their business online prefer using a PPC ad network. The term PPC stands for Paid Per Click, and when we think of PPC networks, we usually think about Microsoft Ads and Google Ads. However, as we know, these networks aren’t the only best PPC ad networks out there.
So, which pay per click ad network is best for you? There are dozens of PPC ad networks to choose from and each one has its pros and cons depending on your needs. To help you select the best network, Here is a list of my 13 best PPC ad networks to buy quality web traffic in 2022.
What is a Pay Per Click Ad Network?
Originally, pay-per-click ads would be text results on search engine result pages like Google or Bing. These PPC advertising platforms provide the opportunity to display your ad on one of their partner websites or syndicated search result pages. These ads can be in the form of:
- Text based ad
- Display banner ad
- Video ad within a video (for example on YouTube)
- Native advertising content (sponsored content)
- In-app advertising
Some of the PPC platforms, such as Google, offer pretty much all of these advertising options. Others target specific niches, such as in-app advertising or sponsored content only.
The main PPC bidding options are:
- PPC/CPC – pay per click
- CPM – Pay per thousand impressions
- CPA – Pay per conversion/acquisition
13 Best PPC Ad Networks To Buy Quality Traffic
Here’s my top 13 best PPC ad networks you need to know about in 2022.
- Google Ads
- Bing Ads
- Facebook Ads
- Instagram Ads
- YouTube Ads
- LinkedIn Ads
- Amazon Ads
- Twitter Ads
- Revcontent
- Bidvertiser
- BuySellAds
- Adblade
- AdRoll
11 Best PPC Ad Networks To Buy Paid Traffic
1. Google Ads
Best PPC Networks For Paid Ads
Google Ads is the most popular and one of the oldest pay per click ad networks in the industry. Google also has the most reach of ads in the volume of searches by search engine and a large number of websites on the Google Display Network (GDN). There are billions of searches made per day through Google’s search engine.
Pros
- The biggest global reach
- Variety of bidding strategies
- Huge suite of tools to optimize your PPC ad campaign
- The Display Network has an unbeatable selection of websites
Cons
- Getting approval
- The highest CPC of all the ad networks
- Well publicised issues with click fraud
- Very competitive
2. Bing Ads
If numbers are allowed to do the talking, Microsoft Advertising emerges as another big player when it comes to PPC networks. After all, a single Bing ad buy can help you reach 162 million unique searchers using Microsoft and Yahoo sites – which is quite impressive. The platform comes with a range of interesting benefits such as cheaper rates compared to Google. Microsoft Bing Ads also allows marketers to import campaigns from Google Ads, making it easier to get started. The biggest advantage of advertising on Bing is, it even serves Yahoo search traffic and has access to LinkedIn data, increasing the overall reach.
Pros
- Relatively cheap CPC for a PPC ad network
- A third of the global search market share
- High end demographic, especially in the USA
- Less competition for popular keywords and searches
- Choice of sponsored SERPs and display ads
- Well suited to B2B ad campaigns
Cons
- Not as much choice for display network results as Google
- Still attracts high volume of click fraud
3. Facebook Ads
As the top social media network platform, 2.6 billion people use Facebook every month. Compared to other ad networks, Facebook Ads allows advertisers to use many unique targeting options that simply aren’t available anywhere else. Instead of focusing on specific keywords, advertisers can dig deeper and target an individual’s interests and likes which isn’t possible on traditional PPC networks.
In fact, Facebook Ads have also included their newest platform Instagram to the network, making it possible to advertise on Instagram using the same PPC network. Not only does this increase the reach of the network but again, it helps with reaching those hard to target audiences that don’t use Facebook and run adblocker.
Pros
- Excellent for specific demographic targeting
- Native content ads can be very effective
- Visual content does best on Facebook Ads, especially with Instagram
- No need to bid on keywords, you ad will show to a target demographic whether they search or not
- Some good options for app developers
- Relatively cheap CPC ad network
Cons
- Although Facebook Ads targets a broad age range, it is increasingly an older demographic (over 30s)
- Ad viewers may not have purchasing intent
- Mostly B2C focused ads, although some suggest FB Ads for B2B can also be effective
- Facebook can be a controversial platform and at the time of writing some advertisers are boycotting them
4. Instagram Ads
Instagram has over 1 billion active users who tend to be younger than Facebook users.
As a Facebook company, campaign creation and management are handled through the Facebook Ads platform. While Facebook recommends using Automatic Placements (targeting all placements in one campaign), this can easily be set to any placement the advertiser would like.
Pros
- Higher Rate of Engagement
- Increase Brand Awareness
- Increase Visibility
Cons
- Links Are Less Effective Than Facebook Links
- Features Are Less Advanced
- Has a Limited Audience
5. YouTube Ads
Owned by Google, YouTube is the largest video sharing website with more than 2 billion active users and 5 billion video views every day. With YouTube, you can easily reach a wide range of audiences and convince them to buy your products. Unlike other ad networks where you pay for every click, YouTube charges you every time someone views your video.
Pros
- Cost-Effective
- Ultra-Targeted Advertising
- Advertising Provides Fast Results
Cons
- Ad viewers might not have purchasing intent
- YouTube advertising is entirely out of control
6. LinkedIn Ads
Now owned by Microsoft, LinkedIn is the premier social network for professionals, so it’s a great place for B2B advertisers to promote their messages. Advertising on the site is self-service and can be targeted by geography, job function, seniority and industry. More than 500 million professionals are on LinkedIn, and they can all be targeted by professional criteria, such as job title, seniority, company, and many more.
Pros
- Great demographic targeting
- Access to audience of active professionals
- Option for native ads (sponsored content)
- InMail offers an excellent way for some direct marketing
Cons
- Not the cheapest CPC
- Only suitable for B2B marketing
7. Amazon Ads
When you think of PPC networks, Amazon probably doesn’t spring to mind, but you’d be surprised. Just like their AWS web hosting services, Amazon also has its own pay per click network available. As one of the biggest online retailers in the world, just imagine your product being at the top of every Amazon search. Well, with Amazon PPC ads, it can be!
Launched in 2010, the platform has had a significant impact on how businesses advertise their products to customers. With a handy self-service platform and a range of different ad formats, including sponsored products, brands, and stores, advertising on Amazon is an excellent way to drive sales.
Pros
- Cost-effective
- Immediate Visibility
- Targeted with Budget Control
- You Reach Buyers, Not Viewers
Cons
- Budget Risks
- Time Consuming
- Pay for Clicks, Not Sales:
8. Twitter Ads
Twitter offers several options to reach users through the platform used by 330 million active users each month. Unlike many other platforms, Twitter ads are entirely contained on Twitter, with no network partners. Promoted tweets are probably one of the most flexible ad formats because they can include any combinations of text and other media that comply with the overall policies.
Pros
- Is useful for both B2B and B2C
- Powerful demographic targeting
- One of the cheapest social media ad networks
- Promoting your hashtag can be an effective ad strategy
Cons
- Cutting through the noise on Twitter can be hard work
- If you’re not already using Twitter then it might not be so useful
9. RevContent
This is another content recommendation ad platform, similar to Taboola and Outbrain. Although RevContent doesn’t have the choice of high end sites, it does have a good reach with US audiences. By their own tagline, they’re the fastest growing native advertising network in the world. So if you’re looking for a platform with potential to grow, and with much less competition, RevContent might be a wise decision. For a PPC ad network with a relatively small reach, you’d expect the average CPC to be quite low. However reports suggest that RevContent’s cost per click is around the same as Taboola’s, at around $0.44c per click.
Pros
- The world’s fastest growing native PPC ad network
- Not much competition
- Thousands of partner websites for you to show your content on
Cons
- RevContent seems to be perceived as a spammy ad provider on forums
- Quite high CPC considering the relatively small portfolio
10. Bidvertiser
Best PPC Ad Networks To Buy Paid Traffic
Bidvertiser displays your ads on third-party websites that sign up on their website under the revenue share scheme. The average cost-per-click on Bidvertiser is very less when compared to other larger PPC ad networks. In fact, you can easily get short tail keywords for a much lesser price than you would on Google or Bing Ads. Their huge network of more than 78,500 websites can help you attract high-quality traffic. BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and others. Also, publishers can use the provided point-and-click tool to customize the layout of these units for matching their website’s look.
Pros
- Easy to Get Approved
- Drives tons of traffic immediately
- No need for SEO implementation
- Provides quick result to business
- Targets the desirable audience
Cons
- Matching The Correct Ads
- Quality of Ads Is Not Excellent
- Ads Are Displayed By Categories
11. BuySellAds
BuySellAds is one of the highest paying ad networks for publishers. It helps you run multi-channel campaigns from one place. Their unique offerings include native ad content, sponsored video, sponsored posts, display banner, and host-read radio ads on Podcasts, email ad and newsletter placements. They charge 25% commission as middlemen.
Pros
- Wide variety of native advertising options
Cons
- Higher pricing as compared to other options
12. Adblade
Adblade is a revolutionary content-style ad network, allowing marketers to reach over 300 million monthly unique visitors across hundreds of well-known websites while maintaining complete brand protection. Launched in January 2008, Adblade has built its business on unique ad units, and premium placements that allow both brand advertisers and top publishers to succeed in a crowded online marketplace. Adblade offers a winning combination of innovative proprietary ad units, massive scale, distribution through select top-tier publishers, as well as unique features that give advertisers the confidence they need to launch their brand and direct response campaigns. In fact, FoxNews, Hearst Corporation, Yahoo!, and ABC are among the 1,000 that comprise this ad network.
Pros
- Reach Over 300 Million Users
- Premium National and Local Sites Only
- Content Style Formats with In-Content Placements
Cons
- This network doesn’t work for small publishers
- Traffic requirements are very high
- Very hard to get approval
13. AdRoll
AdRoll is the retargeting network of choice for many online advertisers. Utilizing the power of networks from websites such as Facebook, Twitter, Instagram and Google, AdRoll helps turn visitors into buyers. The way AdRoll works is by using AI to understand visitor behavior. It aggregates your marketing strategy across multiple channels to drive engagement on social media, email or from your own ecommerce site.
Pros
- Finds the best deal on retargeting ads
- Dedicated retargeting platform with very effective AI
- Unifies retargeting across websites, social media your own site
Cons
- Complex system can be hard to get the best results without some serious study
- Not much control over bidding strategies as AI handles it all
- Pricing varies hugely depending on your ad campaign
The Best PPC Ad Networks For You
This is my recommended list of the 13 best PPC ad networks to buy quality web traffic. If you are looking for the right pay per click network, I hope you found a great option above. Google Ads, Bing Ads, and Facebook Ads are tremendous ad networks where you should have a test budget. There are also many alternative networks like Amazon ads and RevContent to diversify your marketing mix. Even if you can’t drive a positive Return on Investment (ROI), you can grow your business by driving leads and improving your email list.
Source: https://visualnetmarketing.com/best-ppc-ad-networks-buy-quality-traffic/
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